About Us
Inspiration for Aladdin
Our story starts with Kiryana Stores; the Mom & Pop Stores that are the foundation of Pakistani communities. In a rapidly evolving digital landscape, Kiryana stores are grappling with the challenge of survival. Their obstacles range from lost sales and profits due to stockouts, to limited funds for stock refinancing, lack of access to affordable technology, and fierce competition from larger stores.
Kiryana Stores are deeply ingrained in Pakistan’s social fabric. Our vision is to uphold this heritage while enabling their progress and prosperity through digitization. By shifting behaviors towards digital adoption we can ensure that Kiryana stores remain competitive and are empowered to realizing their wishes and aspirations for success. This concept laid the foundation for the birth of the idea behind Aladdin.
As both the Lamp and the Genie, our Genie team is geared to translate these aspirations into reality. Our goal is to bring in more efficiency and effectiveness across the Grocery Retail Value Chain- from Manufacturers to End Consumers. The opportunity is HUGE, and we are building a purposeful business that will empower MSMEs and local communities to unlock their potential through digitization in Pakistan and other emerging markets.
Our Culture
An environment of mutual respect, where Customers, Associates and Partners respect one another and Aladdin values
By being agile and nimble, we test and pivot continuously in developing products and processes
We stand for personal and professional growth for all our stakeholders by creating a culture that encourages continuous learning in a supportive and nurturing environment. At Aladdin, we see failure as opportunity to learn and grow
We want to be remembered for who we are and how we treat people. For delivering on our commitments, maintaining confidentiality and providing value to all our stakeholders
Always working towards an environment of openness, honesty and communication, we believe that together we can create better
Our Principles
Trust
Customer Centric
Empower
Innovation Value
Our Principles
Our Strategic Partners
